Discover how decoy pricing tricks customers and what your kids can learn from it. Learn about decoy pricing and make smarter money choices.

Our kids financial future is determined by the habits they form. This blog sets out 4 traits of wealthy kids which I hope your kids form.

Discover how the location can impact your kids' ability to increase their wealth.

Uncover the psychology behind illogical spending with the Pen and Suit Experiment. Learn how to make smarter financial decisions.

Over the Christmas holidays, we were out as a family and looking for a place for lunch. We came across one restaurant, I looked at the...

Teaching kids about money and marketing can help them avoid impulse spending and can nurture their entrepreneurial spirit

Earlier this year, I wrote a blog titled Why I Feel Sorry for the Rich Kids. It turned out to be one of my most popular blogs ever. In...

Many adults today are trapped in the Rat Race. They work harder than ever to maintain their lifestyle with the only hope that they get a...

If you want your kids to become wealthy kids, they need to appreciate that they will need to 'feel poor' initially. Find out why here.

The Monkey Ladder Experiment helps explain why many people blindly follow social norms. This is a great way to talk to kids about money.

Most sports stars go broke after they finish their playing careers. Not Shaq. Shaquille O'Neal's net worth has continued to increase.

A few weeks ago I helped my eldest daughter (11) set up a Money Tracking Spreadsheet (which you can find and download here). As she has...

There is a strong link between financial knowledge and financial wellness. Test your kids financial knowledge with this Money Quiz.

In this blog, I share a conversation I had with my daughters about Expectations vs Reality in terms of spending money and when it comes...

The Monopoly Money Experiment is one of the best ways to teach 'Budgeting for kids'.

There are many kids who love to save all their money. Learn how to encourage your kids to spend some of their money

It's easy to misjudge people who appear to have less than us. In this blog, I share two stories to help your kids avoid judging others.

Whilst the cheap nature of Fast Fashion looks appealing, we need to teach kids about the hidden costs to their wallets and the planet.

In this blog, I share 3 really interesting basketball stories and discuss what money lessons these stories can teach kids.

Teaching kids about the Diderot Effect can help them learn to look after their money and spend wisely.